The Chicago Cubs are 10 Ws away from winning the World Series and ending the longest championship drought in sports.And with each win, the W will play a larger role.As the Cubs have gone back to their winning ways, the team has invested big in the 23rd letter of the alphabet, and Cubs fans feel like waving a flag with a W on it is now an essential part of fandom.The W might seem like a relatively new thing, but its actually as old as the ivy on Wrigley Fields outfield wall.William Wrigley Jr. had purchased a transportation company called Wilmington Transport, whose logo was a big W. In the early 40s, a flag appeared on the scoreboard with a W or an L to give Cubs fans who had not gone to the game an indication of the result that day at the park.The Cubs first trademarked the W for use on flags in 2006, but not getting out of the division series in the playoffs made it hard for the Cubs to push the W too hard. That all changed in 2015, when the Cubs established themselves as one of the best teams in baseball.In the summer, we took a look at what others were doing, said Alison Miller, the Cubs vice president of marketing. We really liked what the Kansas City Royals did with Take The Crown, and thought the Golden State Warriors phrase Strength in Numbers was also smart. But we also looked at our own assets and knew we had the W flag.In September of last year, the Cubs filed for four trademarks to the W covering virtually every possible merchandising occasion. In their run to the National League Championship Series, the city embraced the letter.This year, it has only grown.Our official partners have aligned themselves with it, Miller said. Dunkin Donuts has a W donut for sale, American Airlines has sponsored our W rally towels and blanketed OHare, and Advocate Health Care has made W onesies available to babies born in their hospitals in October.You can also now get a deep dish pizza from Giordanos with Parmesan arranged on top of the sauce in the shape of a W.That the W has been so embraced has been something Miller has enjoyed.We were playing the Cardinals, and I remember sitting at the game with my dad, and when we won, people started taking out their W flags and waving them, Miller said. This has become a marketers dream.Its not just W flags. On Friday night, at Game 1, the Cubs and their retail partner Levy, rolled out a full line of apparel available at Wrigley including shirts and sweatshirts.Theres no doubt the Cubs can sell plenty of Ws. But picking up the ones you cant buy, and can only earn on the field, will be more valuable in the long run. Cheap Minnesota Timberwolves Jerseys Australia . LOUIS -- Attorneys for the St. Cheap Seattle Mariners Jerseys Australia . -- Washington Redskins tight end Fred Davis was charged Thursday with driving while intoxicated, a day after he was suspended for an NFL substance-abuse policy violation. http://www.australiacheapjerseys.com/?tag=cheap-baltimore-ravens-jerseys-australia .Y. - General manager Billy King says the Brooklyn Nets are looking to add a big man and confirmed the team worked out centre Jason Collins, who would become the first openly gay active NBA player if signed. Wholesale Football Jerseys Australia . It says Pocklingtons lawyer filed the appeal Friday in a California court. CTV Edmonton also says Pocklington gave a $100,000 cash deposit as part of the conditions of his bail, and that he will be out on bail until his appeal is heard. Cheap NFL Jerseys Australia . The quest begins with what is supposed to be an easy one, although Germany has traditionally been a stubborn opponent to Canadian teams at international tournaments. Aviva Premiership champions Saracens are opening their own secondary school.The school will be in Colindale after the club responded to calls for further high school options in the London Borough of Barnet.The Saracens High School Free School Trust will now work with their various partners to deliver their plans.Saracens chairman, Nigel Wray, said: What a marvellous opportunity we have been given!At the Saracens Hiigh School we will utilise our sporting beliefs to create a unique school environment where every individual student matters, academic achievement is important and a real emphasis is placed on teamwork and the creation of great memories.dddddddddddd.The hard work starts from this point. Youth NFL Jerseys Wholesale Wholesale NFL Womens Jerseys Wholesale Jerseys 2020 Cheap Jerseys Stitched Jerseys Cheap NFL Autographed Jerseys Cheap NFL Black Jerseys Wholesale NFL Camo Jerseys Cheap Jerseys Throwback Discount Jerseys Youth NFL Jerseys China Stitched Jerseys Cheap NFL Jerseys Throwback Discount NFL Jerseys Cheap NFL Jerseys Wholesale ' ' '