On Aug. 4, 2006, Ricky Bobby power slid his way into American movie theaters, the end result of more than a year of work. That work, Talladega Nights, began with a pitch that has become a tale right out of Hollywood legend. It was all of six words: Will Ferrell as a NASCAR driver and yet studios fought over the rights. Why? Because Ferrell was coming off of an incredible run of box office success, from Old School to Elf to Anchorman: The Legend of Ron Burgundy. It was Ferrells partner on Anchorman, fellow Saturday Night Live alum director/writer Adam McKay, who was also on board pitching the NASCAR project.They ended up signing on with Sony Pictures. But to make the film they really wanted, Ferrell and McKay needed NASCAR itself to be fully on board. They found that the sanctioning body had an office in Los Angeles specifically for dealing with Hollywood.They also found a surprisingly enthusiastic ally, as the sanctioning body helped them land everything from cooperation from tracks and teams to sponsorship deals.Will Ferrell, aka Ricky Bobby: We were real adamant up front that our goal wasnt to make fun of NASCAR. We wanted to have fun with NASCAR. We were fascinated by this idea of drivers being teammates but also competing, like Ricky and Cal [Naughton Jr.]. Shake and bake, by the way. So, we said give us the inside jokes from the people who do this for a living and well roll with it. Thats where characters like my wife, Carley, came from. We found that no one loved Anchorman more than the people who actually work in television news. I always felt like people in NASCAR could laugh at this, too. And if they didnt ... well, Im a pretty big guy and most race car drivers are pretty small, so they knew what was up.Sarah Nettinga, then-NASCAR managing director, media and entertainment marketing: They did their research. They knew the sport. They knew how we worked and they knew we were about collaboration. If they didnt, I think they figured that out very quickly. I think what really stood out to us was that they were going for true and authentic. And that would work, like anything in satirical comedy. If you do whats authentic, it works. If you just make it all up, its not funny.Ferrell & Co. set up shop in the Charlotte, North Carolina, area, holding local auditions for smaller parts, including the kids who would famously play the racers uber-delinquent sons. Meanwhile the headliners were sent to school, working with the instructors at the Richard Petty Driving Experience, the same outfit that would supply some of the cars for the movies racing scenes, along with the Fast Track Driving School.Chris McKee, then-CMO, Richard Petty Driving Experience (now with MRN Radio): It was Adam McKay, Will Ferrell and John C. Reilly. They were going to do the one-day driving school and the first thing we did was take them around the track in a van. After one lap they were done. They were hollering to get off the track. We thought they were joking, so we were laughing. But when we stopped on pit road, they all three got out and headed straight for their rental car. They were dead serious. It was Reilly who stopped them and said, Guys, we cant be wusses here. We cant make a NASCAR movie and not actually experience being in a race car. So we did two-seater rides with each of them ... and same thing, they were done, totally freaked out. There was only one hour left and we begged them to start the driving school, the baby steps. Well, they ended up staying for another two and a half hours. It took a while but they loved it.Ferrell: The scene where Ricky comes back and thinks hes going fast, but hes really only going 25 miles per hour, totally terrified. That was pretty much based on real-life experience.Scared or not, it was mighty heady cast for a racing flick, including Oscar nominee Michael Clarke Duncan (The Green Mile) as crew chief Lucius Washington, future five-time Oscar nominee Amy Adams as PR girl/Rickys love interest Susan, Emmy and Golden Globe winner Jane Lynch as Rickys mother Lucy, and Sasha Baron Cohen as arch-enemy Jean Girard, who would be nominated for an Oscar and win a Golden Globe that very year for Borat. But the real home run was landing recent Oscar nominee Reilly (Chicago) as Bobbys best bud and teammate, Cal Naughton Jr. Landing Reilly was also a coup in that hed also been part of the cast for Days of Thunder, when, in just his third film role, hed played Cole Trickle pit crew member Buck Bretherton.John C. Reilly, aka Cal Naughton Jr.: Yeah, my only advice to Adam and Will when it came to my Days of Thunder experience was to tell them to ignore my entire acting performance (laughs). Actually, the two experiences were both big for me. Days of Thunder was just bizarre because my first films had been these really serious epics and now I was on this action set and it was the 90s and there was all this partying going on. It was nuts. I met Will through my friend (SNL alum) Molly Shannon and Talladega Nights introduced me to this comedy improv style of making movies. Adam is behind the camera just rolling and watching Will crank out lines and Im like, damn, this is fun. The one scene from Days of Thunder that I wanted to recreate in Talladega Nights was when Robert Duvall (crew chief Harry Hogge) is alone with the car and talking to it at night like its a person. It gets almost inappropriate. Im gonna buff you out and pump you full of high octane, baby .... We were going to shoot a scene where I was talking and rubbing and then getting way too intimate with the car, but it didnt make it. That was probably for the best.Speaking of Thunder, the mere mention of that 1990 film still draws groans and eye rolls from NASCAR racers who were around when that movie was shot. Those bad feelings led to a lot of reluctance among 2005s teams and drivers to participate, despite NASCARs involvement.Jeff Gordon: I love Will Ferrell and I knew it would be funny. I wanted to be involved, but when we took the script to our sponsors they didnt feel like it was a great fit for them. I understood. I was disappointed, but I understood. We certainly werent alone in that situation.In the end, only two drivers made significant cameos. Dale Earnhardt Jr. appeared in one scene asking for Rickys autograph (he also helped promote the film after its release). Jamie McMurray, then driving the No. 42 car for Chip Ganassi Racing, duels Ricky Bobby to the finish line, a showdown won by Bobby while driving backwards and flipping McMurray a middle finger. The scene wasnt shot on the track, but on a soundstage in uptown Charlotte. The actor and the driver were behind the wheel of half-finished race cars in front of green screens.Jamie McMurray: We did about 30 takes and every time Will would say something different. And the problem was that I kept laughing and wed have to do it over. In the end, I was like, Well, theyll never use the stuff of him flipping me off. So of course thats exactly what they used.Ferrell: The winning backwards scene was the one scene where we were like, OK, if the NASCAR fans are going to say, hey now, this might be a little too much, that was it. But I think that if Ricky was approached with any of those concerns then he would give them the same reaction that he gave Jamie McMurray.Throughout fall 2005, it felt the entirety of Charlotte was a working set. A just-shuttered sports bar was revived as The Pit Stop where French F1 driver Jean Girard broke Bobbys arm over a pool table. More than a few citizens were angered when a stretch of just-finished highway was closed to shoot the Colombian Bam-Bam police car chase. And a local church was commandeered to stand in as the hospital where Ricky plays wheelchair basketball ... even though he doesnt actually need a wheelchair. When the doctor explains to Lucius and Cal that its all in Rickys head, Cal replies, When you say psychosomatic, you mean like he can start fires with his mind?Robin Coira, Executive Minister, Myers Park Baptist Church: They liked it so much here that they started renting it out to play games. On Sunday mornings we would be in our worship services upstairs and people had no idea that Anchorman was down here playing basketball with the crew. Every now and then well have someone here for an event and theyll look around like it feels familiar and theyll say, Hey, is this Ricky Bobbys gym?The films racing scenes were shot at three locations, Talladega Superspeedway, the abandoned North Carolina Motor Speedway in Rockingham and Charlotte Motor Speedway. The signature racing action was at Charlotte, most memorably when Ricky Bobby escapes his crashed car believing he is on fire, strips down to his underwear and begins crying to the heavens -- not to mention Oprah and Tom Cruise -- for help. The track safety crew member who yells one of the films most enduring lines -- Youre not on fire, Ricky Bobby! -- was Charlotte-based actor William Boyer.William Boyer, aka Rescue Worker: That night I jumped on a golf cart to ride out to set (Charlotte Motor Speedways Turn 3) and I realize the other guy in the cart with me was Will. Nicest guy ever. He was at the height of his popularity and yet talked to nobodies like they were somebodies. When we got there, Adam McKay said, Just react to whatever Ricky does, as a safety worker would normally do in this situation ... but there was nothing normal about it! They didnt tell us what Will was going to do. So he starts running around screaming crazy talk. Whats my job? To catch him. And if he swung at me, I tried to block him and I swung back. I ended up totally covered in Will Ferrells sweat. We were out there for hours and between takes Will would just be standing there in his white underwear, like it was nothing. It was so gross and yet it was so awesome.Ferrell: Its in all of my contracts that I get a certain number of minutes of screen time in the same pair of tighty whities. The exact same pair.But nothing, not even a man screaming in his skivvies, can hold a candle to the films finale, a mano a mano showdown between Girard and Bobby at, naturally, Talladega. The two do an ultra-violent synchronized barrel roll down the front stretch, eventually emerging from their cars for a foot race to the finish line. When Bobby defeats Girard by a literal fingertip, the Frenchman rewards him with a full-on French kiss in front of NASCARs longest grandstand.Andy Hillenburg, owner, Fast Track Driving School: When they started going over what they wanted to do with that final crash, it was like, whoa ... NASCAR is cool with this? And then someone with NASCAR came up with what I thought was a great idea. Fans are always complaining about commercials interrupting action during TV broadcasts, so why not do that in the middle of the crash?Nettinga: Adam really wanted to do big car stunts. At this point in his career hed never had that opportunity. We knew it would be cool and be big, but it was also scary and we didnt want the crowd to feel like the guys were hurt. That was kind of a downer. We wanted to give Adam what he wanted as a vision, this awesome car stunt, but not a nightmare. So maybe create some irony of the moment? Adam was the one who edited it. He made it work. Thats how this whole experience was. People think these guys just show up and ad-lib everything, but not the actual filmmaking process. The days at the track, everything was so planned, a month in advance. There was a minute-by-minute. Everyone knew where they were supposed to be and how long they were supposed to be there. We did have a race going on at the same time.Grant Lynch, chairman, Talladega Superspeedway: People ask me all the time, why arent you in the movie? Well, I was a little busy! They shot the finale in front of the crowd. Thats for real, not added in later. So when those guys were running you heard the grandstand make this noise like, wait, what are we looking at, isnt this a racing movie? Then came the kiss. That was funny.Nettinga: The crowd actually sounded like they were OK with it. I think everyone by that point knew what we were dealing with and they were having fun with it, too.Lynch: Honestly, there are people here in town who are still offended by it. Not a lot, but a few. I just always say to them, Hey you knew this was going to be a Will Ferrell movie, right?Ferrell: You know we won an award for that kiss, right? An MTV Movie Award. Thats an award-winning kiss. I would like very much for you to show me all of the awards you have received for kissing people.Talladega Nights: The Ballad of Ricky Bobby opened on a whopping 3,803 screens, raking in $47 million during the first three days. Thats still Ferrells second-best opening weekend, trailing only 2014s The Lego Movie. Its also his third-highest grossing non-animated film, earning $148 million, nearly twice that of the original Anchorman. It is also the second-biggest NASCAR film, trailing only Pixars Cars, released earlier that same summer. Nettingas boss, Dick Glover, left NASCAR to run McKay and Ferrells new venture, Funny Or Die. And thanks to cable television, Talladega Nights will never die. Future generations will likely be declaring If you aint first, youre last until the films 20th anniversary in 2026. The sigh of relief that accompanied that 06 debut can still be heard around the racing world.Humpy Wheeler, then-president, Charlotte Motor Speedway: NASCAR wasnt really involved in Cars. We were at the speedway [though]. We had a big red carpet premiere and everything. They had the same for Ricky Bobby, but out in Los Angeles. Here in Charlotte they did an advanced screening for people in the racing industry. I remember (NASCAR president) Mike Helton was sitting right in the middle of the theater. The first half-hour of the film no one would laugh because they were watching him to see if he was laughing. I think he was pretty nervous. You have to remember, NASCAR movie premieres have historically been a disaster. People booed Days of Thunder. They got up and walked out of a terrible film in the 1960s called Red Line 7000. But when Ricky Bobbys wife declared that Ricky had to get a job because I am a drivers wife! I dont work! That was what you call an ice breaker, a spot-on inside joke. Mike Helton cracked up. Then everyone did.Nettinga: It wasnt relief as much as it was a validating moment. The success of it proved the power of branded entertainment. I knew this could work, having cooperation between a studio and a sanctioning body, a sports league, and it still be entertaining and a hit.Lynch: I watched it with my family just last week. We were flipping channels and there it was. We giggled the whole way through it, even now, 10 years later.Ferrell: Those are the stories I like to hear. It means we got it right. I mean, as right as a movie like this can be. No one was too mad at us. I did have one driver show up at my house and threaten to drag me behind his car at Daytona, but just one. No, Im kidding that didnt happen. Maybe. Or maybe I am blinking out help me in Morse code with my eyelids right now. This is over the phone, so I guess youll never know. Site Nike Air Max Pas Cher . 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After a first half in which he thought "the lid was on the basket," the Toronto Raptors coach watched his squad mount a second half surge to defeat the Cleveland Cavaliers 98-91. NEW YORK -- Social activism is coming at a cost for WNBA players.The WNBA has fined the Indiana Fever, New York Liberty and Phoenix Mercury and their players for wearing black warm up shirts in the wake of recent shootings by and against police officers.All three teams were fined $5,000 and each player was fined $500 as the shirts violated the leagues uniform policy. While the shirts were the Adidas brand -- the official outfitter of the league -- WNBA rules state that uniforms may not be altered in any way.Whats most upsetting is the way it was handled, Indiana Fever player rep Briann January said. You have a league that is 90 -- if not above 90 percent African American -- and you have an issue that is directly affecting them and the people they know and you have a league that isnt willing to side with them.Its not a race issue, not an anti-police issue, not a black or white issue. Its a right or wrong issue.WNBA President Lisa Borders said Wednesday night in statement to The Associated Press the fines were not about the players speaking out on a social issue.We are proud of WNBA players engagement and passionate advocacy for non-violent solutions to difficult social issues but expect them to comply with the leagues uniform guidelines, Borders said.Nonetheless, Indiana Fever All-Star Tamika Catchings, who is retiring at the end of the season and is the president of the players union, is also disappointed in the WNBAs actions.Instead of the league taking a stance with us, where they tell us they appreciate our expressing our concerns like they did for Orlando, were fighting against each other, she said.The league was quick to give every team shirts in support of the Orlando tragedy in June, which the players wore.We were OK with that, we wanted to support that, but also they cant pick and choose what initiatives to support and what not to support just because it doesnt push their agenda, Liberty guard Tanisha Wright said. This is important to us.Typical WNBA fines for technical fouls or such are about half the $500 amount the players were fined for wearing the black shirts. WNBA rookies like New Yorks Adut Bulgak make roughly $40,000, so the fine is about 1/80th of a first-year players salary.The Liberty have worn the plain black shirts four times, including Wednesday morning against Washington. They didnt wear them on Thursday in their matinee game against the Fever opting for their normal black shirts with the Liberty logo. Tina Charles did wear her warmup shirt inside out.After seeing the African American male shot three times after helping an autistic person out this morning in Florida, I knew I couldnt be silent, Charles said after Liberty lost to the Fever. Knowing the player I am representing this organization, if anybody was going to wear it, it had to be me. I have no problem wearing this shirt inside out for the rest of the season untill we are able to have the WNBA support us.ddddddddddddThe players union said that they are in the process of preparing to file a grievance over the fines for the players.In a show of solidarity, the Liberty and Fever chose only to speak after the game about social awareness, politely declining any questions about Thursdays contest.Charles is looking forward to discussing future actions at the Olympics, where shell have a chance to talk with her teammates on the womens national team and NBA players on the U.S. mens team.Being able to see how they feel and what they want to do, coming collectively together, Charles said. Seeing the other 11 WNBA teams, how we basically just did a media blackout, if they are up for doing the same thing.NBA players previously have taken a stand in support of victims from police brutality without being fined. LeBron James and Derrick Rose wore I Cant Breathe shirts in honor of a Staten Island man who died after police placed him a chokehold in 2014. NBA Commissioner Adam Silver said in a statement after the players wore those shirts supporting the players for their personal views but preferring they adhered to on-court attire rules.No NBA players wore the I Cant Breathe shirts after Silvers statements.I dont see why there would be a reason for those ladies to get fined, Knicks star Carmelo Anthony said at USA Basketball training camp in Las Vegas. Everybody has freedom of speech. This is a platform right now where everyone is affected and everyone shows their frustrations in different ways. And I dont even think it was frustration on their behalf.The WNBA fined players after they ignored a league memo earlier this week to the teams reminding them of the uniform policy. The memo was sent out after Minnesota, New York and Dallas players wore shirts in remembrance of two men who were shot by police and the five Dallas police officers who were killed in an attack on July 7.The Lynx only wore their shirts once and said they will shift their focus to addressing the issue in other ways. After wearing shirts with the hashtag Black Lives Matter and Dallas5 for one game, the Liberty reached what the players said was a compromise, wearing plain black shirts bearing only the Adidas logo. For now they are back to wearing their normal warm ups.The league will go on a monthlong Olympic hiatus beginning Saturday but January said players will continue to actively engage in the social discussion.I think theres a lot of people in our league who are very passionate about it. As a player rep we are going to continue having these conversations, she said. The timing of them releasing the statement and giving us the papers was very timely on their part.---Follow Doug on Twitter at http://www.twitter.com/dougfeinberg ' ' '