CALGARY -- Bob Nicholsons advice to his successor at Hockey Canada is be as comfortable having a beer with a minor hockey coach in Kindersley, Sask. Wholesale Nike Shoes For Sale ., as you are in the New York office of NHL commissioner Gary Bettman. From the 3,500 minor hockey associations across the country to the highest halls of hockey power, Nicholsons ability to establish, build and maintain connections turned Hockey Canada into a powerful sports organization. After 16 years as president and chief executive officer, Nicholsons last day on the job was spent presiding over the organizations annual general meeting in Calgary. "There are so many partnerships you have to work on," Nicholson said Saturday. "Thats how you grow the business side of the game and how you grow the game itself." His successor will be chosen by Hockey Canadas board of directors. Its a job of many moving parts that includes player, coach and official development programs, national teams, corporate sales and marketing, licensing, insurance, regulations and building consensus among 13 provincial branches. Nicholsons parting instructions also included tapping into Canadas multicultural population. "We need to figure out how to deal with new Canadians," he explained. "We need to be more flexible. We cant just register kids from September to April. We should have two or three hockey seasons. "The families are changing. We cant continue to do things we did in the 70s, 80s and 90s. There has to be change." There was a lot of that during Nicholsons tenure. The 60-year-old from Penticton, B.C., started with B.C. Hockey before joining Hockey Canada as vice-president in 1990. Hockey Canada and the Canadian Amateur Hockey Association merged in 1994 and Nicholson became president in 1998. "The reason there was a merger was both organizations were bankrupt," Nicholson recalled. The non-profit organization is now an operation of approximately $45 million annually due in large part to marketing and packaging of Canadas passion, as well as turning the organization into a brand. "The easiest way to describe that was when I started as president we had 20 staff and we have 127 staff today. Our budgets were $5 million total," Nicholson said. "We just really took the mark and built partnerships." A prime example is the world mens under-20 hockey championship that is a major contributor to the coffers. Hockey Canada parlayed the annual tournaments growing popularity into lucrative sponsorships and a large television contract with TSN. The money goes not only to Hockey Canada, but to the Canadian Hockey League that supplies a large number of players to the tournament as well as minor hockey associations who develop them. Nicholson struck a deal with the International Ice Hockey Federation to bring the tournament to Canada every two years starting in 2015. Its also been held in Canada three of the last five years. "The world juniors and the womens worlds, those are a real staple in this country and theyre a big part of the tradition and also the financial side of it," Nicholson said. Canada has won both mens and womens Olympic hockey gold in back-to-back Winter Games. The 2002 mens hockey team, assembled by Wayne Gretzky, won gold to end a 50-year drought at the Winter Olympics. Canadian teams have won 44 gold at world championships, Olympics and World Cups on Nicholsons watch. "Look at the people hes brought into our organization, whether its high-end professional staff or people like Wayne Gretzky and Steve Yzerman," Hockey Canada chairman Jim Hornell said. "His capacity to bring people into our organization is huge and that will live on." Registration rose from 519,000 in 1998 when Nicholson took over to 634,892 this past season. Much of that growth has come in the female game with an increase from 29,000 to almost 90,000 today. Nicholson has also been front and centre on thorny issues. In the wake of revelations that junior hockey coach Graham James sexually abused players, a Speak Out program was established in 1997 to help prevent abuse and bullying in sport. When to introduce bodychecking in minor hockey has been a source of continual and fractious debate. Concussions in hockey are problematic for the long-term health of players. Nicholson emphasized safety in his final address at the AGM. "Everything you do, do it for the player," he said. "Its not about the turf youre representing or the area of the country you live in. Do whats best for the player. Player safety, those terms are all changing. We have to change with the time. "I really believe when I look back 10 years from now, this organization is going to go to a whole other level. As long as you continue to focus on the players, making sure players play this game safe, Canada will always be the country that carries this game worldwide." Establishing an initiation program to introduce children age five and six to hockey is part of Nicholsons legacy. He also oversaw the move of Hockey Canadas headquarters from Father David Bauer Arena at the University of Calgary to the WinSport at Canada Olympic Park. His first day off the job Sunday was to be spent golfing in Penticton. Nicholson will continue as a IIHF vice-president. Speculation is the NHL will come calling. "I dont know," Nicholson said. "In fairness Ive got a lot of options on my table. I told everyone I wasnt going to speak until June 1. Im going to have to deal with some things and see where it goes." Nike Shoes Clearance Sale Online . -- The anointed starting quarterback for the Oakland Raiders is strengthening his hold on the position this training camp instead of losing it. Cheap Nike Shoes China .com) - Seattle Seahawks coach Pete Carroll knows about life in the NFL from other stints around the league. http://www.cheapnikeshoesonline.com/ . -- Aaron Rodgers isnt out for revenge in Green Bays season opener.Merseyside Police have warned Liverpool supporters travelling to Basel for the Europa League final not to buy tickets on the black market. Jurgen Klopps side take on two-time champions Sevilla at St Jakob-Park on Wednesday with an estimated 26,000 Reds fans expected to descend on the Swiss city. Liverpool fans are expected to travel in huge numbers to Basel With an allocation of 10,600 for the 35,000-capacity ground, it is expected that the majority of those making the trip will not have tickets to the game. Chief superintendent Jon Ward is urging those not in possession of a ticket to stay clear of the ground and make full use of the facilities on offer at the Liverpool fan park in the city centre, where the match will be shown live on a big screen. Jurgen Klopp urges ticketless Liverpool fans not to go to Basel Jurgen Klopp admits he made a mistake inviting ticketless Liverpool fans to Basel UEFA normally avoids such events but, along with Basel police, it has taken the decision to beam the match back to the fan park to deter travelling supporters from attempting to make their way to the ground.Local police have erected a ring of steel 400 metres away from the stadium where anyone without a valid matchday ticket will be turned away. Europa League final venue St Jakob-Park holds just 35,000 Speaking to Sky Sports News HQ Mr Ward said: My message to fans is if you dont have a ticket make the most of this hospitality, enjoy the atmosphere down town but please do not try to come up to the stadium. Cheap Nike Shoes Online. There are a number of checks which will be in place and if you have counterfeit tickets, forged tickets or no tickets at all you are not going to get through the perimeter check so please do not even try. Stay down town and enjoy it. The Basel Police Match Commander has urged ticketless Liverpool fans to enjoy the game in the town rather than coming near to the stadium We have been liaising with the Swiss Police for a while now and they understand that a number of fans are going to travel and they are welcoming that.They have put on a lot for the fans and understand why they want to be here. 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